Client: Bánh Flan Ánh Hồng
Agency: DSquare
Objective: Creating a more relevant / more friendly brand image toward the kids- end users of Ánh Hồng and launching new packaging.
The idea: Along with Bé Ánh Hồng, 2 more characters which are Bé Trứng & Bé Bò are 3 mascots who will deliver brand messages: Ánh Hồng pudding is the best choice for snacktime (9AM-3PM-8PM).
![](https://cdn.myportfolio.com/2ec90afe-1c91-4082-a4df-8374383ddba1/db0dbc87-d500-4626-993f-6290e471e302_rw_1920.jpg?h=6b538324f930bcb3f8c773161d6094f1)
![](https://cdn.myportfolio.com/2ec90afe-1c91-4082-a4df-8374383ddba1/03a6f6aa-4ba8-4081-b6b8-f466456471c9_rw_1200.png?h=220ba3d1d87ce0dddad7c83bdc331599)
![](https://cdn.myportfolio.com/2ec90afe-1c91-4082-a4df-8374383ddba1/25d33640-899a-4d91-ba0a-f83d9bfee6c7_rw_1200.jpg?h=146569043d983cbc33ebbd2c2cd26039)
![](https://cdn.myportfolio.com/2ec90afe-1c91-4082-a4df-8374383ddba1/45cd1674-6c63-44a0-baef-b0d96e8d4fa6_rw_1200.jpg?h=3660673b09708946b5cbfa51f62d0e9c)
![](https://cdn.myportfolio.com/2ec90afe-1c91-4082-a4df-8374383ddba1/3644a265-378a-402f-9ad8-84feb7e4e82a_rw_1200.jpg?h=d4ec7666f57948639d2542cd09c89bf8)