Client: Bánh Flan Ánh Hồng
Agency: DSquare
Objective: Creating a more relevant / more friendly brand image toward the kids- end users of Ánh Hồng and launching new packaging.
The idea: Along with Bé Ánh Hồng, 2 more characters which are Bé Trứng & Bé Bò are 3 mascots who will deliver brand messages: Ánh Hồng pudding is the best choice for snacktime (9AM-3PM-8PM).